1. Talking about your product or service. People frankly are not that interested.
2. Relying on what your customers tell you. They don’t say what they think – nor will the do what they say.
3. Believing the good old marketing conventions. Behavioural Science is the new fronteer of influencing people.
4. Stop with complicated navigation, too many fields and click options and stop the ambigious language.
5. Stop believing your customer makes logical choices. Economics rely on the assumption that we make logical decisions, based on evidence. But we aren’t and we don’t.