Hello, my name is Joris Nuiver.
I’m an independant strategist. I apply behavioural insights creatively for brands and businesses. That way I build brands that matter to people. Brands that do. I call them Behaviour Brands.
Let’s work together. Get in touch.
Currently I’m working with:
How to start building brands that really matter to people.
5 things to stop x 5 things to start right now
STOP
1. Talking about your product or service. People frankly are not that interested.
2. Relying on what your customers tell you. They don’t say what they think – nor will the do what they say.
3. Believing the good old marketing conventions. Behavioural Science is the new fronteer of influencing people.
4. Stop with complicated navigation, too many fields and click options and stop the ambigious language.
5. Stop believing your customer makes logical choices. Economics rely on the assumption that we make logical decisions, based on evidence. But we aren’t and we don’t.
START
1. Putting your customer first. In your value proposition, your marcomms and coleteral.
2. Using experiments to find ways to connect with your customer.
3. Making design iconic. The eye is drawn to unusual, highly salient cues and colours.
4. Focussing on why the customer doesn’t buy from you. There is a lot to learn from observing peoples choices.
5. Understanding that we haven’t discovered fully how people thick. Behavioural Brands bridge the gap between (inside-out) brand positioning and how people actually behave.
CALL ME
Tel:
+316 41 21 29 30
MAIL ME
Mail:
joris@bureaunuiver.nl
LOVE LETTERS
Frambozenweg 139 -141
2321 KA Leiden
PORTFOLIO
Mail me and i’ll send you my work!
GOOD TO KNOW
KvK 55765165
BTW NL00175092370B02